Spider-Man: Brand New Day, the trailer is already a record: 718 million views in 24 hours

©picture alliance / PIXSELL | Emica Elvedji

One figure sums it all up: 718.6 million views in 24 hours, according to estimates by WaveMetrix (a market research company) relayed on Sony Pictures' X profile. The first official trailer for Spider-Man: Brand New Day didn't just break all previous records - it shattered them.

The 365 million views of Deadpool & Wolverine, the previous record holder, were surpassed in just eight hours. Even the Grand Theft Auto VI trailer fell behind.

The video was released on Wednesday, March 18, shortly after 7 a.m. on the U.S. East Coast, at the end of a launch campaign tailor-made for the age of social networking. Sony enlisted the help of some of the world's biggest Spider-Man fans to relay excerpts from the trailer ahead of its official release, a move Tom Holland calls "unprecedented".

What the trailer tells us

Sony' s official synopsis clarifies the initial situation: four years after the events of No Way Home, Peter Parker is an adult living in total solitude, having voluntarily chosen to erase his existence from the lives and memories of the people he loves. The world no longer knows Peter Parker exists, and he - masked, without identity - protects New York without anyone recognizing him.

The trailer depicts this isolation with a certain harshness. The first shot shows him upside down, clinging to a building, looking at his phone, with the Manhattan skyline upside down in the background: he's watching a video of MJ and Ned, beaming on their first day at MIT. She has a new life, a new boyfriend. All he has left is Spider-Man.

Beyond the personal drama, the trailer also shows Peter grappling with an unexpected physical transformation - a critical step in the "spider life cycle" - severe enough to prompt him to seek Bruce Banner's help. Mark Ruffalo reprises the role of Banner, while Jon Bernthal takes on that of the Punisher, in what promises to be one of the MCU's most unexpected alliances.

Casting and direction

The screenplay is by Chris McKenna and Erik Sommers, already authors of the previous installments. Directing duties have passed from Jon Watts to Destin Daniel Cretton, who previously directed Shang-Chi and the Legend of the Ten Rings for Marvel.

Cast members include Zendaya as MJ, Jacob Batalon as Ned, and Michael Mando as the villainous Scorpion. Newcomers include Sadie Sink - star of Stranger Things -, Liza Colón-Zayas and Tramell Tillman.

Brand New Day is the last Spider-Man movie under Tom Holland's contract as solo protagonist, and it directly precedes Avengers: Doomsday, due next December.

Theatrical release date

The release date, originally set for July 24, 2026, has been pushed back to July 31 to avoid head-on competition with Christopher Nolan's Odissea, a film in which Tom Holland also stars.

(©GreenMe.it 2026/Managing editor: Julie Morgan - The Press Junction/Picture : picture alliance / PIXSELL | Emica Elvedji)